The online marketplace offers great profit potential to small business owners and independent operators. The vast assortment of options available to online shoppers for buying any type of item means that sellers have to be strategic in the way that they connect with customers, price their items, and coordinate delivery. Missing the mark in any of these three critical areas could undercut profits significantly while sellers who manage these activities more effectively can see outstanding inflow. Here are some tips about what you can do if your profits are lagging.

Improve Your Packaging

Poor packaging can cause damage to products in shipping, and it may also make a negative impression on customers. Bear in mind that items’ packaging is going to be the basis for a customer’s very first impression of a product and influence how they set their expectations about it. Work with a packaging company that can help you make a customized solution. When you need to find packaging companies Minneapolis, keep an eye out for competitive rates on bulk orders.

Keep Customers in the Loop About Their Order Status

Good communication with customers who have already made a purchase is an indispensable element of good e-commerce management. If an order will be delayed or an item is on backorder, you need to let the customer know within 24 hours. Putting a customer in the position of having to make an inquiry themselves is unacceptable. Ideally, you should send your customers notifications when their order is received and being processed. Then, update them with tracking information as soon as an item has shipped.

Attention to detail and an emphasis on positive customer experiences can play important roles in your business’ development and profitability. Keeping an edge over your competitors will enable you to keep all of your existing customers while continually expanding your customer base.